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'Direct at its best' helps McCann Erickson to Romania's first Grand Prix

So who knows what will happen now that McCann Erickson Bucharest has scooped not one, but two Grand Prix Lions, both for its work on the chocolate bar brand Rom? The second of those has come in the Direct category, and jury president Alexander Schill, the global chief creative officer of Serviceplan ...

Direct marketing and sales promotion leagues 2010

, The Carphone Warehouse Kitcatt Nohr Alexander Shaw Founded 2002. Chairman Jeremy Shaw, Managing partner ...

Direct marketing: Direct marketing leagues

and Cheeze, and data-capability firm Jaywing. It is not alone. Earlier this month Kitcatt Nohr Alexander ... ,503,594 -14 33 Kitcatt Nohr Alexander Shaw 3,000,000 2,646,369 13 34 Golley Slater ... ,452,670 -3 33 Kitcatt Nohr Alexander Shaw 5,029,000 3,865,585 30 34 Golley Slater ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.