So who knows what will happen now that McCann Erickson Bucharest has scooped not one, but two Grand Prix Lions, both for its work on the chocolate bar brand Rom? The second of those has come in the Direct category, and jury president Alexander Schill, the global chief creative officer of Serviceplan ...
will continue the recovery that began in 2010. Bill Alexander, managing director of Red Letter Days, says its ... hard cash. However, as Alexander says: 'When you go on an experience day, you will remember it years ... an instant reward,' says Alexander. Corporate rewards and voucher company Love2reward is also hoping ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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