Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
plan unleashed a media storm culminating in the resignation of Meredith Alexander from the Commission ...
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Brand Manager of the Week: Natasha Whiting
16 May 2012
fluently. If you were a brand, what would you be and why? Alexander McQueen - chic edgy ... for my friends and family; a lifetime supply of Alexander McQueen; and to own a house on the beach. ...
CoolBrands: How to capture the essence of cool
28 Sep 2011 | by Nicola Clark
CoolBrands. Fashion and accessories names rank highly, with Rolex at number four, Alexander McQueen ranked 11 ... Equipment 10 YouTube Online 11 Alexander McQueen Fashion/Designer 12 ...
We know where you live: local retailing
08 Jun 2011 | by Ben Bold
Daunt, incoming managing director of Waterstone's, appointed after new owner Alexander Mamut bought ...
HMV sells Waterstone's for £53m
20 May 2011 | by Arif Durrani
billionaire Alexander Mamut's investment company....sale of Waterstone s to Alexander Mamut provides a good new home for the business. "We expect ...
Luxury: Because you're still worth it
22 Feb 2011 | by Nicola Clark
luxury. Marc Nohr, managing partner at integrated agency Kitcatt Nohr Alexander Shaw, says that luxury ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
in the UK. This year there is a new identity, designed by Kitcatt Nohr Alexander Shaw, and an unprecedented ...
Brands struggle in the 'free' economy
19 May 2009 | by David Benady
Standard's fresh management under Russian owner Alexander Lebedev could revitalise the title and see off ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
