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DMA announces 2008 Awards shortlist

Proximity London has been short listed for eight awards, while Story is up for seven and Kitcatt Nohr Alexander Shaw six. The awards will be presented on 9 December. Last year, Tullo Marshall Warren took home the Grand Prix for its work on Guinness. For the full shortlist visit the DMA website . ...

Digital & Direct: Direct choice - Persil

When I was young, life was simple. Kids got mucky in the park and Persil was a washing powder. Now kids aren't allowed in parks and Persil has turned itself into some sort of charity with two straplines - 'Dirt is good' and 'Every child has the right to be a child'.

Lexus awards direct and digital business to Kitcatt Nohr

LONDON - Lexus, the Toyota-owned luxury car brand, has appointed Kitcatt Nohr Alexander Shaw to its

Citroen looks to boost trial of C5

Nohr Alexander Shaw.

Butcher's takes on 3M marketer

Evans replaces Laurence Watkins, who left at the end of last year to set up a marketing consultancy. He joins Butcher's from the consumer and office division of 3M, where he was sales director for consumer business. He has also held marketing roles at Beiersdorf. Sarah Alexander, head of marketing ...

Benson for Beds supports TV ads

. Charles Tyrwhitt hired Kitcatt Nohr Alexander Shaw to handle its direct business last year, following ...

Branding: Butcher's in gourmet range

of marketing Sarah Alexander. The line builds on the company's launch of organic petfood earlier this year ...

Citroen backs C3 'dolphins' work

The campaign, created by Kitcatt Nohr Alexander Shaw, supports the marque s existing Dolphins TV and cinema advertising, which was created by Euro RSCG. The mailer features a spoof interview with a stunt dolphin who claims to have driven one of the C3s seen being propelled through the ocean in the ads ...

Direct marketing league tables detect shift to digital

and Cheeze, and data-capability firm Jaywing. It is not alone. Earlier this month Kitcatt Nohr Alexander ... Alexander Shaw 3,000,000 2,646,369 13 5,029,000 3,865,585 30 Golley Slater Direct ...

Philips bolsters Williams F1 link

Rosberg and Alexander Wurz, for promotional work. The electronics firm established its relationship ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.