The campaign, created by integrated agency Kitcatt Nohr Alexander Shaw, targets two main audiences -- potential Lexus car buyers and existing Lexus car drivers. Those consumers targeted will be offered a complimentary choice of 18-inch alloy wheels with four choices of metallic paint, or free, factory ...
Normal 0 The campaign, created by Kicatt Nohr Alexander Shaw, features direct activity in the form of a 'flickbook', giving potential customers a '21 second test drive', or how long it takes to stow away the IS 250C's hard-top retractable roof, the fastest in the industry. The 'flickbook' theme ...
Alexander Shaw to promote its new range of Cool Special Editions.
by Kitcatt Nohr Alexander Shaw. The campaign is just the latest to use computer graphics to enable brands ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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