Lexus awards direct and digital business to Kitcatt Nohr
18 Jul 2008 | by Alex Brownsell
LONDON - Lexus, the Toyota-owned luxury car brand, has appointed Kitcatt Nohr Alexander Shaw to its
: Why compromise when you can customise? Agency: Kitcatt Nohr Alexander Shaw Background: As a ... . Execution: Overseen by Kitcatt Nohr Alexander Shaw, the campaign kicked off in August last year ...
LONDON - Lexus, the Toyota-owned luxury car brand, has appointed Kitcatt Nohr Alexander Shaw to its
The campaign, created by Kitcatt Nohr Alexander Shaw, supports the marque s existing Dolphins TV and cinema advertising, which was created by Euro RSCG. The mailer features a spoof interview with a stunt dolphin who claims to have driven one of the C3s seen being propelled through the ocean in the ads ...
and Cheeze, and data-capability firm Jaywing. It is not alone. Earlier this month Kitcatt Nohr Alexander ... Alexander Shaw 3,000,000 2,646,369 13 5,029,000 3,865,585 30 Golley Slater Direct ...
A mailing about a car. What would you expect? Something sleek and shiny on the outside, or perhaps just a flash of some alluring body detail?
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.