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Aston Martin fends off Apple to be named coolest brand of 2011

Equipment 10 YouTube Online 11 Alexander McQueen Fashion/Designer 12 ...

Wonderbra pushes up new website

The Wonderbra site , created by Iris, aims to engage customers by integrating it with their own social media activity, and adding the ability to "like" different products and videos and follow Twitter updates on Wonderbra activity. Martina Alexander, marketing manager of Wonderbra UK, said: "Wonderbra ...

Waitrose launches food club with direct and digital push

and behind the scenes footage at Waitrose. Kitcatt Nohr Alexander Shaw has created a direct mail and email ...

Harvey Nichols signs Wallace and Gromit for Bristol campaign

shirt and an Alexander McQueen cashmere jacket, while Gromit has gained a pair of purple Ray Ban ...

Gap shifts integrated account out of Craik Jones

Mitchell Voelkel into Kitcatt Nohr Alexander Shaw without a pitch.

Waitrose capitalises on Mourinho outburst with press campaign

The press ad, created by Kitcatt Nohr Alexander Shaw, is based on Mourinho s comment in which he compared injury problems at Chelsea to eggs, with the top-quality players compared to Waitrose eggs. Mourinho said: Some eggs are more expensive than others and make better omelettes. So when Class One eggs ...

Telegraph launches bi-annual fashion magazine

ST Fashion will be a bi-annual magazine included within the Sunday Telegraph and will combine fashion coverage and in-depth editorial from the Telegraph s fashion journalists, including contributors such as Hilary Alexander and Sarah Mower. Daniella Agnelli, fashion director of the Telegraph Magazine ...

Aston Martin named coolest brand at CoolBrands Awards

LONDON - Aston Martin has been named the UK's coolest brand, followed by Alexander McQueen clothing...institutions." Top 20 CoolBrands 1. Aston Martin (Automotive) 2. Alexander McQueen (Clothing) 3. iPod ...

Thorntons Direct hires Souk for integrated campaign

Souk Communications held off competition from Kitcatt Kohr Alexander Shaw and Clark McKay Walpole to win the business. It will now create a fully integrated campaign with activity to include radio, press and online for Thorntons' direct sales division. Lysanne McCallion, general manager ...

Gloves off for Harvey Nichols winter sales ad campaign

The ads, created by DDB London, are set in a boxing ring, highlighting the fact the sale begins on Boxing Day in Edinburgh. In one, an Alexander McQueen jacket is under the spotlight in the ring, while another ad shows a dress by Zac Posen. The ads were created by Grant Parker and Jo Wenley. Julia Bowe ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.