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Everything Everywhere boss labels brand name 'silly'

Swantee's comments come after the completion of a major review of the three brands T-Mobile, Orange and Everything Everywhere. It has been suggested that Swantee who took over from Tom Alexander in September could axe the Everything Everywhere brand, despite it rolling the name out for a ...

CoolBrands: How to capture the essence of cool

CoolBrands. Fashion and accessories names rank highly, with Rolex at number four, Alexander McQueen ranked 11 ... Equipment 10 YouTube Online 11 Alexander McQueen Fashion/Designer 12 ...

Brand Health Check: Everything Everywhere

Everywhere chief executive Tom Alexander oversaw the merger of the brands a year ago, but he will leave ...

Everything Everywhere partners with BT to trial 4G broadband

of introducing the service to rural parts of the country. Tom Alexander, chief executive, Everything ...

HMV sells Waterstone's for £53m

billionaire Alexander Mamut's investment company....sale of Waterstone s to Alexander Mamut provides a good new home for the business. "We expect ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

in the UK. This year there is a new identity, designed by Kitcatt Nohr Alexander Shaw, and an unprecedented ...

ISBA to publish social media guide for advertisers

The guide, created with the help of Alexander Holt at the Digital White consultancy, aims to bring clarity and strategic direction to the burgeoning area of social, where proven technical skills and business understanding can be hard to ascertain. The guide provides advertisers with an overview ...

Orange, T-Mobile brands retained by new company Everything Everywhere

worked on the creation of the new brand along with Day and Orange chief executive Tom Alexander. Alexander now takes on the role of chief executive of Everything Everywhere. Everything Everywhere ... Alexander. Normal 0 0 1 25 148 1 1 181 11.773 0 0 0 ...

And in the real world... YouTube, BP, BMW and more

Lord Mandelson's plans to disconnect internet users who download music and films illegally have been lambasted by Britain's biggest internet providers. BT's Ian Livingston, Carphone Warehouse's Charles Dunstone and Tom Alexander from Orange claimed that blameless customers would suffer under ...

And in the real world... HBOS, Volkswagen, Google, CBI, Spotify and more

manufacturer. Source: Financial Times Helen Alexander, the former chief executive of the Economist Group ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.