Swantee's comments come after the completion of a major review of the three brands T-Mobile, Orange and Everything Everywhere. It has been suggested that Swantee who took over from Tom Alexander in September could axe the Everything Everywhere brand, despite it rolling the name out for a ...
, Greater Manchester, last week . Tom Alexander, chief executive of Everything Everywhere, said the two ... aligned." Alexander added that consumer additions had actually increased over the first nine months ...
When business and computer people put their heads together, they can transform a company's IT architecture. Article from Mckinsey Quaterly.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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