PRWEEK AWARDS 2003: Product & Promotion - Technology
31 Oct 2003
- AMAZON.CO.UK WEAVES HARRY POTTER MAGIC - AMAZON.CO.UK; THE RED CONSULTANCY Not everyone queued up ... online at Amazon.co.uk. The website generated these sales using a PR strategy to establish itself ... -and-a-half hours of broadcast coverage. Amazon was mentioned in 26 per cent of all Harry Potter national newspaper ...



