Think BR: A left brain, right brain look at data in marketing
14 Mar 2012 | by James Caig
of course. FAQs and Amazon s "people who bought this..." algorithm proved that people find other customers ...
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Think BR: Understanding big data
23 May 2012 | by Matt Barnett
of noughts and ones. One retailer perhaps closer than the rest to cracking the code is Amazon. Right ...
TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
". Favourite brand: Amazon, "I hate shopping. With Amazon I can do it all in one place with a great user ...
Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D
24 Jan 2012 | by Tash Whitmey, EHS 4D
is captured by just four companies - Amazon, Apple, Google and Facebook - and it is no coincidence ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
on social media is here to stay. 6. AMAZON IGNITES KINDLE FIRE Amazon's long-awaited answer ... undercutting the iPad. Launching the device, Amazon's founder and chief executive, Jeff Bezos, told an audience ...
CREATIVE STRATEGY: You have junk
29 Sep 2011 | by Simon S Kershaw
, it s an eclectic collection. Mine includes: Agent Provocateur; Amazon; Apple; Blacks (the outdoor gear ...
Tesco revamps Direct to create 'Amazon-style' offering
16 Aug 2011 | by Rachel Barnes
The 'major business transformation project' will shift the website from 'manual merchandising' to an automatic 'algorithmically merchandised' offer, similar to that used by Amazon. Each customer's content will be driven by recommendations and data feeds about topics such as sales and top-rated products ...
LoveFilm promotes London Zoo's Penguin Beach
27 Jul 2011 | by Sarah Shearman
LoveFilm, the Amazon-owned movie rental service, has partnered with London Zoo to promote the park
Marks & Spencer warns customers of email data breach
06 Apr 2011 | by Daniel Farey-Jones
-headquartered company Amazon and some of the data is held on a US server. M S, in a notice to its customer, said: "We ...
We'll Call You - John Lewis
16 Feb 2011
how this works. I understand that there is a rule where I can't compare prices with Amazon and John ... -match with stores that have high-street stores. Amazon is a virtual store, ma'am. Mktg: OK. Can you explain ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
