Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
will leverage their services and make the device irrelevant, as Google, eBay, Amazon and Facebook are doing ...
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Tesco-owned Blinkbox appoints Karmarama to ad account
23 May 2012 | by Anne Cassidy
Karmarama won the business after a head-to-head pitch against VCCP. The pitch process, which kicked off in March, was handled by Oystercatchers. The appointment comes as the service takes on rivals such as Netflix and the Amazon-owned LoveFilm. Tesco bought an 80 per cent stake in Blinkbox in April last year ...
Russell Davies: The stack mentality makes marketers' lives more difficult
26 Apr 2012 | by Russell Davies
of all this while reading a spate of articles and talks about the big powers in technology: Amazon, Apple ... 't, for example, buy a Kindle book from within the Amazon app on your iPhone. We end up with more "walled ...
Sapientnitro
10 Apr 2012 | by Malcolm Poynton and Nigel Vaz, SapientNitro
Google employs 32,467 people. The headcount at Apple is 60,400. Facebook, a relative minnow, numbers 3,000-plus. But, like Amazon, with its 50,000 staff, it is double the size that it was two years ago. These companies, among the principal architects of the digitally enabled world we all now live in ...
Tesco kicks off Blinkbox pitch
08 Mar 2012 | by Anne Cassidy
Its aim is to integrate the branding of Blinkbox with its own communications as the service takes on rivals such as Netflix and the Amazon-owned LoveFilm. Blinkbox has contacted agencies inviting them to attend chemistry meetings scheduled for next week. A spokeswoman for Tesco said: "We are looking ...
Russell Davies: Tech developments that no-one foresaw are most intriguing
01 Mar 2012 | by Russell Davies, russell@russelldavies.com
to think about. Another one: there are books written by robots on Amazon - expensive books - and other ... at Amazon for the first time and imagined that would happen. That's why prediction is such a mug's game ...
MAGAZINE ABCs: Digital editions make impact
23 Feb 2012 | by Katherine Levy and Alasdair Reid
launch of the iPad 3 and Amazon's Kindle Fire later this year, there will soon be enough tablet ...
My Desk: Steve Henry
09 Feb 2012
plastic turd. When I bought my water pistols on Amazon, I was told that people who buy water pistols also ...
Trading places: this week's people moves
03 Feb 2012 | by Sara Kimberley
. (Media Week) Amazon has appointed former News Internationa l digital executive Alex ...
The Year Ahead For ... Creative Agencies
12 Jan 2012 | by Alison Hoad
such as Amazon's Kindle Fire. The mainstream has historically adopted new devices around big national ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
