Digital Report: Keep your affiliates onside
28 Apr 2010 | by Andrew McCormick
partner, including eBay, Play.com and Amazon have now become a core part of the overall Nectar programme ...
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Andrew Walmsley on Digital: Make your affiliations pay
05 May 2010 | by Andrew Walmsley
is co-founder of i-level. 30 SECONDS ON ... Affiliate Marketing - Amazon.com chief executive Jeff ... wanted to sell books about divorce on her website. Bezos let the woman link her site to Amazon ...
Special Report: Market Research - Tell me about it
17 Mar 2010 | by Mary Cowlett
such as iPod Nanos, concert tickets and Amazon vouchers. As consumers become increasingly turned off by long ...
Alan Mitchell: Reinventing marketing - Brands should embrace a role as providers of information
10 Mar 2010 | by Alan Mitchell
their affairs better. They can store and use information to streamline customer processes and admin (eg Amazon ...
Andrew Walmsley on Digital: Difficult viewing
03 Mar 2010 | by Andrew Walmsley
of self-help book is 'declutter your life', with dozens of titles on Amazon, from Detox your Desk ...
Andrew Walmsley on Digital: Free your data
10 Feb 2010 | by Andrew Walmsley
% of the revenue. The model has also been adopted by Amazon's Kindle, which plans to take the same cut. Both Amazon and Apple learned from Facebook, which threw open its doors to developers in 2007. Within a year ...
Profile: Catalogue of changes
03 Feb 2010
brands such as Amazon have taken a chunk out of Argos' customer base and traditional bricks ...
HMV names head of online
08 Dec 2009
HMV has appointed Sarah Hughes, Amazon.co.uk head of DVD buying, as its head of online....as Sky Songs general manager. Hughes has worked in Amazon.co.uk's media department for the past five ...
Media Road Test: Q: Artists of the Century
02 Dec 2009
taken a page, as have Jack Daniel's, HMV, Samsung and Red Stripe, among others. Amazon ...
Promotion: Design Case Studies - Landor Associates - Today, even the biggest brands can be personal
10 Nov 2009
the expectations set by the likes of Amazon and Ocado - that is a key branding challenge. The benefits of personal ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
