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Waterstone shortlist

website. It currently uses Amazon but wants an online presence of its own.

M&S deal helps Amazon to soar as car makers fall

Amazon surged into the top five of this week's Reputation Monitor on the back of news of a deal...The tie-up, the first time a third party has sold M S products, also involves new subsidiary Amazon Services Europe hosting and providing the e-commerce technology behind M S's website. Elsewhere in the top five, bookmaker Stanley Leisure benefited from news that state-owned betting operator The Tote ...

Profile: Fresh start for Mr Joe Public - Matt Wood, managing director, Seventy Seven PR

of clients such as Orange and Bookpages (later Amazon). Wood remembers: 'It felt like we could pick ...

FOCUS: CONSUMER PR - Turning bricks to clicks. The festive season is finally upon us, so how can the big high street retailers make the most of their brands online? Richard Carpenter goes e-shopping

doors away - it faces the might of Amazon just a click away. Pricing policy has to reflect that reality ...

FOCUS: BROADCAST PR - A new angle on making the news/Television programme editors may deny all use of outside material but thanks to stunning and unbiased, visuals VNR producers are still managing to get their footage on air. Sue Beenstock investigates

million acres of the Amazon forest. The announcement was crucial to WWF s campaign ...

WHSmith Online appoints GBC to drive traffic to site

in the UK, and is currently the second largest on-line book retailer, after Amazon.co.uk, with BOL ...

Amazon seeks PR chief to steer UK expansion plans

On-line bookseller Amazon, which has recently lost both its MD and marketing director, is seeking...On-line bookseller Amazon, which has recently lost both its MD and marketing director, is seeking its first UK PR director as part of an expansion programme. Amazon.co.uk launched last ... . However, September is proving a difficult month for the UK arm of Amazon.com. Last week, Amazon ...

Internet PR: E-tailers log on to the benefits of branding - Rapid expansion in the e-commerce industry has caused e-tailers to scramble for PR aid in a frantic bid to distinguish themselves from their on-line competitors

. With many strong internet brands - such as book retailer Amazon - already out there, and an increasing ...

BOL internet win for Powerhouse

. BOL.com is aiming to compete against Amazon.com, the world s largest on-line bookseller. Our aim ...

INTERNATIONAL: Buy.Com hands Shandwick European launch brief

like Amazon.Com. With a local language web site for each European country included ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.