Why the world needs a desirable bank
02 Apr 2012 | by Simon Clough
strange. There s also a very real threat from brands like Apple, Google, Amazon and, to a lesser extent ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
UPS 37,129 4% -2 17 Walmart 34,436 -8% -4 18 Amazon ...
Google ranked top brand and Dove enters top 20
18 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
year, namely Amazon, Colgate and Cathedral City, while Cadbury, Waterstones and Bosch are the only ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
on social media is here to stay. 6. AMAZON IGNITES KINDLE FIRE Amazon's long-awaited answer ... undercutting the iPad. Launching the device, Amazon's founder and chief executive, Jeff Bezos, told an audience ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
LoveFilm's full acquisition by Amazon earlier this year offers opportunities such as integration ...
Malcolm Gooderham, TLG Communications: Build your reputation online
14 Sep 2011 | by Malcolm Gooderham, TLG Communications
A dozen years ago I had the pleasure of meeting Jeff Bezos, the visionary founder of Amazon. As our conversation turned to corporate reputation, he made this prediction: 'As more people shop online we will see brands being made or broken by the way they behave online.' He was, of course, correct ...
Charities told to 'think beyond' quirky costumes for London Marathon
29 Mar 2011 | by Matt Cartmell
Charities are lining up activities in preparation for the event on 17 April. Action for Kids has drafted in Amazon to undertake national media relations, as well as manage partnerships with corporate sponsors. The agency has lined up famed fundraiser Lloyd Scott to complete the course facedown ...
Google and Vodafone top global and UK brand lists
21 Mar 2011 | by Ed Owen
18,437 15,808 32 42 Amazon 17,780 13,340 33 66 Nestle ...
Orlov storms Christmas bestseller lists
09 Dec 2010 | by Ed Owen
slightly and sits at number three in the chart for the week ending 4 December, and number six in Amazon ... in October, and the book topped Amazon's bestseller list on pre-sales alone. ZenithOptimedia handle ...
Retailers top consumer trust as banks lose out
28 Oct 2010 | by Andrew McCormick
Ford, Coca-Cola and Vodafone. BP's rival, Shell, appears in 42nd place. Amazon and Apple lead ... 4 Boots = Virgin 6 The Co-operative 7 Amazon 8 Asda 9 BT 10 Apple 11 Sainsbury's 12 Barclays ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
