Think BR: In whom we trust
18 May 2012 | by Jo Boyd
such as Amazon, Tesco.com, Mumsnet and Trip Advisor have given consumers global platforms to keep brands honest ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
UPS 37,129 4% -2 17 Walmart 34,436 -8% -4 18 Amazon ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
distinctive proposition. Amazon admiration To illustrate the point, Gissing drops into conversation an anecdote about a meeting the Ocado team had with Amazon founder Jeff Bezos, who told them: 'You can do what ... Gissing. 'Then he revealed that something like 30%-40% of Amazon deliveries fail in the UK.' This means ...
Should brands build marketing functions to focus on Facebook? The Marketing Society Forum
14 Mar 2012
NO - Mobbie Nazir Head of digital strategy, JWT There is no 'one size fits all' model. Brands need to cut through the hype to define the value that Facebook can realistically provide. A year ago analysts were touting f-commerce as having the potential to threaten Amazon as an ecommerce platform ...
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
to Donnelly, positive ratings and reviews on sites like Amazon drive sales of electrical products such as Oral ...
Think BR: Brands that grow businesses
13 Feb 2012 | by Anastasia Kourovskaia
, management and enterprise consulting services Airtel, mobile communications Amazon.com, e ...
TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
". Favourite brand: Amazon, "I hate shopping. With Amazon I can do it all in one place with a great user ...
Orange tackles tablet market with low-priced Android device
10 Jan 2012 | by Sarah Shearman
first own-branded Android device, challenging Amazon by pricing it at the lower end of the market....present a challenge to Amazon's much-trumpeted Kindle Fire , which is priced at the lower end of the market in the US and currently has no confirmed UK launch date. Amazon has reportedly set eyes ...
Brand Health Check: Olympus
24 Nov 2011 | by Rachel Barnes
camera half the size of my digital SLR. It was also reduced by 200 on Amazon - and that's the story ...
No room in the UK: can new retailers succeed on the high street?
21 Nov 2011 | by Matthew Chapman
the off.' Clicks from bricks The success of pure online retailers, such as ASOS, eBay and Amazon ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
