Think BR: Understanding big data
23 May 2012 | by Matt Barnett
of noughts and ones. One retailer perhaps closer than the rest to cracking the code is Amazon. Right ...
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Tesco-owned Blinkbox appoints Karmarama to ad account
23 May 2012 | by Anne Cassidy
Karmarama won the business after a head-to-head pitch against VCCP. The pitch process, which kicked off in March, was handled by Oystercatchers. The appointment comes as the service takes on rivals such as Netflix and the Amazon-owned LoveFilm. Tesco bought an 80 per cent stake in Blinkbox in April last year ...
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
, and Microsoft s partnership with Nokia illustrate the trend while Apple and Amazon continued to develop ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
UPS 37,129 4% -2 17 Walmart 34,436 -8% -4 18 Amazon ...
Waterstones to sell Amazon's Kindle
21 May 2012 | by John Reynolds
Waterstones is to sell Amazon’s Kindle book readers and other Kindle digital devices, in a major...sales of Waterstones' printed books. The tie-up between Waterstones and Amazon follows that of UK ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
such as Amazon, Tesco.com, Mumsnet and Trip Advisor have given consumers global platforms to keep brands honest ...
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
will leverage their services and make the device irrelevant, as Google, eBay, Amazon and Facebook are doing ...
O2 Priority Moments crowdsourcing favours Nando's
15 May 2012 | by Nick Batten
-up, with Nando's, Cineworld and Amazon among the popular early nominations....operator Cineworld and Amazon.co.uk. Also cited are fuel offers, Starbucks, Play.com, Asda, Tesco ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
about Borders, which let Amazon handle its online sales, is one of the most telling examples of 'when ...
Staples on agency hunt to attract small businesses
14 May 2012 | by Sara Luker
efforts to target businesses come as online retailer Amazon looks to launch AmazonSupply in the UK ... office supplies to businesses. Analysts predict Amazon could hit the sales of retail parks as it has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
