Founder of John Caples Awards Andi Emerson dies
15 Feb 2008 | by Nikki Sandison
LONDON - Andi Emerson, founder of the John Caples International Awards and board chair for the last
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INTEGRATED: PORTFOLIO; Andy McAdie
08 Dec 1995 | by JIM DAVIES
Clearly, the Collett Dickenson Pearce creative team, Andy McAdie and Michael Victor, spent a good...Clearly, the Collett Dickenson Pearce creative team, Andy McAdie and Michael Victor, spent a good proportion of their schooldays fashioning paper aeroplanes. Their impressive portfolio of direct mail is home to several masterpieces of paper engineering. There s nothing more depressing ...
MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer
02 Dec 1999 | by ANDY FRY
This is the first year the Association of Publishing Agencies (APA) has organised a dedicated awards event for the UK s pounds 302m customer magazine publishing sector, underlining the fact that the medium now plays a crucial role in the client s communication with its customer base.
MEDIA: Can iTV maintain its rapid growth? - Interactive TV was given a kickstart by Open. Andy Fry
22 Jun 2000 | by ANDY FRY
For a medium that s just nine months old in the UK, interactive TV (iTV) is growing rapidly. Today, more than 3.5 million homes in the UK have access to it - a figure that s expected to rise to at least four million by the end of 2000. This would represent 20% of the TV-watching households in the UK...
MEDIA: Choose your weapon - How do you reach your target and how much will it cost? Andy Fry asks
16 Apr 1998 | by ANDY FRY
During the 90s, the media landscape has changed beyond recognition.
, as well as boosting advertising revenues. Andy Fry r
02 Apr 1998 | by ANDY FRY
Until recently, there has been a tendency to view membership magazines as the poor relatives of their more high-profile counterparts: customer magazines.
- getting it wrong can damage your brand. Andy Fry in
26 Jun 1998 | by ANDY FRY
with difficulties. Get the phone communication wrong and you may damage your brand irreparably. Andy Evans ...
Think BR: And they called it puppy love
07 Mar 2011 | by Andy Maslen
The banking sector can learn something from the pet industry's use of DM, writes Andy Maslen, MD.... Andy Maslen, managing director at Sunfish ...
Champion joins Blue Sheep as head of sales
28 Aug 2008 | by Jacquie Bowser
LONDON - Business-to-business marketing company Blue Sheep has appointed Andy Champion as head...when times are tough -- we are thrilled to have Andy join us given his wealth of experience. He ...
Tangent hires Wheatley to head local strategy
21 Jul 2008 | by Ben Bold
LONDON - Digital and direct marketing specialist Tangent Communications has appointed Andy Wheatley...effectively and with greater accountability. "Andy's branding experience will make it easier for clients ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
