28 May 2010
| by Daniel Farey-Jones
transported through a series of contraptions made by model maker Andy Gent, in a single take....approach to selecting teams. The machine's builder, Andy Gent, has made models for films including ...
uploaded to YouTube and is being spread virally. Gent said: "Rube Goldberg machines are renowned ...
20 Apr 2010
| by Anne Cassidy
for travel website ice.lolly.com and gambling site Genting Casino....agencies. Ice.lolly.com was previously held by Leeds-based agency England while online media for Genting Casino was handled by MediaVest in Leeds. David Bryan, head of marketing at Genting Alderney, operator of Genting Casino, said: "Universal McCann Central clearly understood the market, provided us with some great ...
22 Jul 2011
Andy Nairn reviews Rocksmith...Andy Nairn, chief strategic officer, Dare
Why I like it
This is a really nice answer to a pretty horrible brief.
Rocksmith is a late entrant to the rhythm gaming sector. The market's best-known player, the Guitar Hero franchise, has just exited the scene, while the biggest remaining ...
04 Jul 2011
Andy Nairn reviews Skittles...Andy Nairn, chief strategic officer, Dare
Why I like this
Skittles has been doing great work for a few years now: full of personality, hilariously funny and free of hard-sell. As such, it has already enjoyed huge success online without being self-consciously designed as one of those ...
21 Apr 2011
Andy Nairn reviews Limitless...Andy Nairn, chief strategic officer, Dare
Why I like it
Movie trailers are rarely admired for their creativity the formula is well-established.
This campaign breaks the mould and creates something rewarding in its own right. The central premise that someone could hack into the video ...
05 Apr 2011
Andy Nairn reviews Logitech...Andy Nairn, chief strategic officer, Dare Why I like it
In a way, this is a traditional ad model, whereby a big-name celebrity talks direct to camera and endorses a potentially unfamiliar brand. The twist is that Kevin Bacon is not playing himself but one of his own, obsessed fans ...
26 May 2011
Andy Nairn reviews David Cornfield Melanoma Fund...Andy Nairn, chief strategic officer, Dare
Why I like this
This film is liable to make you think, change behaviour, share and maybe even cry a little.
The central premise is the lovely notion that you could send a message to your 16-year-old self. The idea is introduced gently ...
25 Oct 2010
Sponsorship idents will run around ITV s coverage of the FA Cup and features three characters, Keith, Ian and Andy.
The friends are shown driving to football matches in a Kia Sportage and viewers can then follow updates from the fans on Facebook.
In addition there is a print and OOH campaign ...
22 Mar 2012
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Andy Nairn
Chief strategy officer, Dare
"Why on earth would anybody want to go ...
17 Aug 2011
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Andy Nairn
Chief strategy officer, Dare
My good friend Barack Obama celebrated ...