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Since the recent name changes for Aviva (CGNU) and Consignia (Royal Mail), rebranding has become a dirty word in PR. So when One2One became T-Mobile and BTCellnet became O2 last month, PROs handling the launches were anxious, above all, to avoid being seen as expensively tinkering with perfectly decent...
Andy Cornelius, City news editor at the Daily Telegraph, has resigned to join Dewe Rogerson as a...Andy Cornelius, City news editor at the Daily Telegraph, has resigned to join Dewe Rogerson as a director. Cornelius, 42, joins DR in April as part of what he described as an attempt to add more firepower to the UK corporate side of the business. The agency recently landed the PR ...
LONDON - Mobile internet portal Genie has appointed Andy Hawkins as vice-president of global
, on every football club in England and Scotland. PA Sport editorial director Andy Elliott is overseeing
engineering company went silent for an entire week while Vodaphone CEO Chris Gent began his charm offensive ...
minister' by the then CEO Chris Gent. White, an Australian national, left the mobile giant in April after ...
-dancing PR machine that was CEO Christopher Gent. As Peston puts it: 'Vodafone is slightly in search ...
sword, AltaVista managing director Andy Mitchell admitted that he had been remiss in not telling ... to the real world, Andy. A reputation in cyberspace might only take a matter of weeks to build, but when ...
Injured all-rounder Andrew Flintoff is not the only member of the England cricket entourage returning home early. Andy Kenny, a senior account executive at Craigie Taylor, is coming to the end of his own two-year tour of duty as liaison officer between the team and chief sponsor Vodafone ...
Mobile internet portal Genie has appointed Andy Hawkins as vice-president of global marketing with a brief to oversee PR during the current O2 rebranding campaign. Genie, which has 5 ... : 'Andy will play a key role in growing Genie, underlining mmO2's commitment to WAP, GPRS and 3G ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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