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CAREER STEPS - Andy Hart

1988 - VNU, Computer Systems Europe, sales executive

MARKETING MIX: PROFILE; Super Sonic: Andy Mee * Marketing director * sega

Andy Mee is no shrinking violet and phrases associated with him in the industry include big mouth...Andy Mee is no shrinking violet and phrases associated with him in the industry include big mouth , needlessly aggressive . One observer even dubbed him a mad dog . But get below the initial bluster and Mee is quite different. The grey hair may make him seem older than his 33 years ...

real headway there, Andy Fry asks

Despite long-term pressures on traditional print publishing businesses, Germany's newspaper barons still dominate the domestic media scene. Led by Axel Springer, ten big publishing houses account for around 60 per cent of the market. The power of print is further underlined by a remarkably robust market...

real headway there, Andy Fry asks

Despite long-term pressures on traditional print publishing businesses, Germany's newspaper barons still dominate the domestic media scene. Led by Axel Springer, ten big publishing houses account for around 60 per cent of the market. The power of print is further underlined by a remarkably robust market...

to Formula One, the sports licensing business is now booming. Andy Fry looks at this growth market

Between now and October, sports fans have plenty to keep them glued to the television. They have alreadywitnessed a sparkling start to the Formula One season by Ferrari and, over the next two months, four English football clubs will compete for top UEFA honours in Europe.

NEW MEDIA: Ex-Sega chief for top Gameplay job

Gameplay, the internet games service, has appointed ex-Sega marketing director Andy Mee to head...Gameplay, the internet games service, has appointed ex-Sega marketing director Andy Mee to head its marketing push. Mee has been appointed as marketing director of the interactive service, which is part-owned by BT. He was formerly European marketing director at Sega, and sales director ...

Ex-Sega boss to shake up Acorn

Acorn Computers has appointed Andy Mee as vice-president of marketing and business development...Acorn Computers has appointed Andy Mee as vice-president of marketing and business development as it reorganises for a global push into the new areas of digital TV and the Internet. Mee was previously European marketing director at computer games company Sega, until losing his job in a restructure last ...

CUSTOMER LOYALTY: Plastic power

may mean operators face a regulatory tangle, writes Andy Fry...Smart cards should simplify buying and reinforce brand loyalty, but consumers fears over privacy may mean operators face a regulatory tangle, writes Andy Fry It is an unfortunate characteristic of new technology that it has little regard for regulation. The information technology sector ...

AGENDA: Why Acorn is branching out - Acorn Computers is finally breaking free of its links with the old BBC Micro. Lisa Campbell reports

Last week s appointment of Andy Mee at Acorn Computers as vice-president of marketing and business...Last week s appointment of Andy Mee at Acorn Computers as vice-president of marketing and business development signifies a change not only in the company s marketing activity, but also its central structure and overall strategy. Mee, a former marketing director at Sega, has been ...

O2 offers Groove Armada musician tracks for download

LONDON - Andy Cato, one half of dance act Groove Armada, has signed a deal with O2 to be the first...will be working with Andy to release a single to radio stations across the UK, which will be only available to buy ...

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