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POWER 100: The keys to power - Who are the most influential marketers in the UK? Marketing lists the top 100 by their brands, advertising budgets, industry connections and star quality. (2 of 2)
01 Jun 2000 | by SHARON GREAVES
was regional manager of Ford in Los Angeles. Mendel is now in charge of an pounds 57m spend ... , with stints at BP, McDonald s, Burger King and Demon. She switched to the agency side in 1997, when she ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
