Are athletes' brand endorsements 'a dangerous game'? The Marketing Society Forum:
02 May 2012
can tell the difference. YES - Steve Stretton, Founding partner, AIS London If you endorse a ...
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EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
and digital channels for eight weeks. It is being supported by a DM campaign created by Archibald Ingall Stretton , which has also updated the Thanks Yous website as part of the push. Follow Matthew Chapman ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
marketing ASOS EDF Energy Thank yous Reward Programme archibald ingall stretton Skitpon ...
Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum
08 Mar 2012
accountable. Surely the industry should welcome this? NO - Sarah Stratford, Strategy director, Archibald Ingall Stretton Social media is often viewed as a short cut to reaching a captive audience, but long ...
TV or not TV: Should challenger brands resist the lure of TV advertising?
10 Feb 2012 | by David Benady
of TV advertising for different types of brands. One view is summed up by Steve Stretton, creative partner and founding partner of integrated agency Archibald Ingall Stretton. "For a lot of big brands ... and digital agency Archibald Ingall Stretton (AIS). The task for fans was to win back a missing laptop ...
Digital report: Ecommerce - The great ecommerce opportunity
11 Nov 2011 | by Adam Woods
to fulfil and involves only one or two products.' Archibald Ingall Stretton is building an fcommerce site ...
VW launches Golf GTI viral anniversary work
09 Nov 2011 | by Alex Brownsell
Amanda Stretton, spectators saw two engineers enter the GTI 'time machine' and travel back to VW's German ...
Digital Leagues 2011
26 Oct 2011 | by Kim Benjamin
Havas. Founding partner Steve Stretton. 15% consultancy, 20% design/build, 5% e-commerce, 10% mobile, 7 ...
EDF Energy looks to London 2012 for brand boost
18 Oct 2011 | by Matthew Chapman
, featuring everyday people parodying Olympians winning gold. Archibald Ingall Stretton created ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
Matt Morley-Brown, creative director at Archibald Ingall Stretton. 'Cut-through is becoming more ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
