Jeremy Lee: Expect more badly named spin-offs as the data race starts
07 Jul 2011 | by Jeremy Lee
(and is the brainchild of, among others, the rather clever Rob Norman, the chief executive of Group M ...
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All about ... Xaxis
08 Jul 2011 | by Alasdair Reid
, the global board will include Rob Norman, the chief executive of Group M Interaction, Irwin Gotlieb ...
Do the latest retail failures signal the terminal decline of the high street? The Marketing Society Forum
06 Jul 2011 | by Staff
Last week retailers Habitat, HomeForm, TJ Hughes and Jane Norman entered administration, while big
Cadbury readies next phase of Spots v Stripes
04 Jul 2011 | by John Reynolds
. This will be followed by marketing support across flagship brands such as Dairy Milk and Cadbury Cr me Egg. Norman ...
Midnight Communications wins brief to target companies facing insolvency
01 Jul 2011 | by Alec Mattinson
, while last week saw fashion retailer Jane Norman and homeware chain Habitat also enter administration ...
BHS kicks off £5m ad pitch
30 Jun 2011 | by Matt Williams
The retailer has approached a number of London-based shops with the intention of inviting a small selection of agencies to pitch for the business. Its agency search has kicked-off in a week that has seen Thorntons and Carpetright issue downbeat trading statements and Jane Norman go into administration. Bhs ...
WPP launches global audience buying platform Xaxis
27 Jun 2011 | by Maisie McCabe
DSP and the GroupM Marketplace. Rob Norman, chief executive of GroupM Interaction, said: "Over ... across a range of digital media channels with a measurable return on investment. Norman said: "As a ...
Cadbury signs deal with ITV to lift Spots V Stripes
09 Jun 2011 | by Maisie McCabe
consumers . Norman Brodie, general manager of Cadbury's London 2012 programme, said: "Cadbury 'Spots V ...
GroupM introduces 'no ads on pirate sites' terms
08 Jun 2011 | by Daniel Farey-Jones
Interaction global CEO Rob Norman said: "We re serious about combating piracy and protecting our clients ...
Marketing Society Awards for Excellence 2011: Cause-related marketing
07 Jun 2011
This quirky Christmas activity involved PizzaExpress and Oxfam teaming up to buy 6000 goats and other animals for poor families around the world. The campaign creative featured a goat called Archie and used the strapline 'PizzaExpress and Oxfam. Fighting poverty one goat at a time.' Its aim ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
