Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
to overcome, writes Alison Meredith, executive planning director, Watson Phillips Norman....Phillips Norman ...
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VCCP wins Laithwaites advertising account
17 May 2012 | by Jeremy Lee
The business moves from Watson Phillips Norman, which did not repitch. Laithwaites has traditionally focused its 15 million marketing budget on DM and in-store communications, but VCCP has been tasked with relaunching the brand later this year in order to build greater awareness. The family ...
Cambridge Airport appoints Four bgb amid service expansion
14 May 2012 | by John Owens
team will be reporting to airport director Archie Garden and David Surley, head of business development ...
Flack's Week: 11 May
11 May 2012
's the boss? 'Pioneer of the recession restaurant', Russell Norman also owns Polpo, Polpetto, Da Polpo ...
National Trust calls review of DM account
26 Apr 2012 | by Sara Kimberley
Agency Insight is handling the review. Meetings will take place with selected agencies in the coming weeks, with an appointment in June. MBA currently works on customer acquisition programmes for the National Trust, while various agencies have handled fundraising activity, including Watson Philips Norman ...
Lifeline: Mike Tunnicliffe
26 Apr 2012
of chief growth officer. Reporting to Rob Norman, he is tasked with leading new business, organic growth ...
Tunicliffe appointed to head growth at GroupM
16 Apr 2012 | by Mark Banham
and Mindshare. Rob Norman, chief executive of GroupM North America, said: "In order to ensure that our ... growth and the development of specialist services across the group. Norman added: "Mike and his team ...
All about ... Brits relocating to the US
12 Apr 2012 | by Alasdair Reid
-based roles to the London agency stalwarts Mel Varley and Rob Norman. 4. On the media owner side, the UK ...
Online ad spend to surpass £100 per user in 2012
10 Apr 2012 | by Daniel Farey-Jones
, to 1.2bn. The introduction by Rob Norman, CEO of GroupM Interaction Worldwide, adds Amazon to the "big three" of Google, Apple and Facebook. Norman said: "In previous reports, we have made little ...
WPP launches innovation unit GroupM Next
03 Apr 2012 | by Mark Banham
operations at Mindshare North America, takes up the post of chief innovation officer. Rob Norman, GroupM ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
