Electric cars face marketing short circuit
23 Jun 2010 | by Alex Brownsell
customers and especially early adopters. This is the heartland of The Sims 3 community,' says Stephen Norman ...
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Renault-Nissan to integrate PR and marketing functions
21 Sep 2010 | by Alex Brownsell
Norman, a former senior vice-president for global marketing. He will report to executive vice ... vice-president for corporate information, will be Norman's deputy. Meanwhile, at Nissan, a new ...
Helen Edwards on Branding: Always question the 'facts'
02 Jun 2010 | by Helen Edwards
incomplete. One never achieves the understanding; one achieves an understanding.' - Professor Norman Denzin. ...
Renault to use Sims 3 for electric car roll-out
20 Apr 2010 | by Alex Brownsell
customers and especially early adopters,' said Stephen Norman, senior vice-president of global marketing ...
Renault debuts TV ad for van range
26 May 2009 | by Alex Brownsell
'. Renault senior vice-president for global marketing, Stephen Norman, recently said that the marque would ...
Renault to focus on mass-market
15 Apr 2009 | by Alex Brownsell
and Audi. However, Renault's senior vice-president for global marketing, Stephen Norman, said it would ... marketing activity, such as its ad for the Koleos model, has focused on the heritage of the marque. Norman ...
Renault commits to mass-market brand position
09 Apr 2009 | by Alex Brownsell
, Renault senior vice-president for global marketing, Stephen Norman, said the French manufacturer would ... and Norman confirmed this is part of a greater plan to position Renault as the People's Champion'. Future ...
Renault to use advertising to sell "cheap" cars
07 Apr 2009 | by John Tylee
need to overcharge customers to make good-looking quality cars," Stephen Norman, Renault's worldwide ... beleaguered car market by promoting itself in the UK and North America as what Norman called "a maker ... manufacturers." Norman said Renault buyers were defined by their lack of ostentation. "A Renault customer might ...
Marketing lessons from past recessions
20 Jan 2009 | by Jane Simms
with the then group finance director Archie Norman (later a chief executive and chairman of Asda), who wanted ...
OMD and Carat shortlisted for £650m Renault-Nissan global media
23 Sep 2008 | by Ian Darby
by Stephen Norman, Renault's senior vice-president of global marketing, Renault and Nissan formed a joint ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
