Helen Edwards on Branding: Always question the 'facts'
02 Jun 2010 | by Helen Edwards
incomplete. One never achieves the understanding; one achieves an understanding.' - Professor Norman Denzin. ...
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Marketing Society Awards for Excellence 2011: Cause-related marketing
07 Jun 2011
This quirky Christmas activity involved PizzaExpress and Oxfam teaming up to buy 6000 goats and other animals for poor families around the world. The campaign creative featured a goat called Archie and used the strapline 'PizzaExpress and Oxfam. Fighting poverty one goat at a time.' Its aim ...
People's choice: most Irritating ads of 2008
13 Jan 2009 | by Nicola Clark
5 Phones4U WCRS 43 6 Picture the Loan Watson Phillips Norman 39 7 Churchill WCRS 38 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
