Brewer AB InBev loses comms chief Mike Kelly
14 Feb 2012 | by Matt Cartmell
Norman will continue to work as head of corporate affairs for the UK, with support from V-P of legal ...
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VCCP wins Laithwaites advertising account
17 May 2012 | by Jeremy Lee
The business moves from Watson Phillips Norman, which did not repitch. Laithwaites has traditionally focused its 15 million marketing budget on DM and in-store communications, but VCCP has been tasked with relaunching the brand later this year in order to build greater awareness. The family ...
Cadbury readies next phase of Spots v Stripes
04 Jul 2011 | by John Reynolds
. This will be followed by marketing support across flagship brands such as Dairy Milk and Cadbury Cr me Egg. Norman ...
Cadbury signs deal with ITV to lift Spots V Stripes
09 Jun 2011 | by Maisie McCabe
consumers . Norman Brodie, general manager of Cadbury's London 2012 programme, said: "Cadbury 'Spots V ...
Marketing Society Awards for Excellence 2011: Cause-related marketing
07 Jun 2011
This quirky Christmas activity involved PizzaExpress and Oxfam teaming up to buy 6000 goats and other animals for poor families around the world. The campaign creative featured a goat called Archie and used the strapline 'PizzaExpress and Oxfam. Fighting poverty one goat at a time.' Its aim ...
Direct Wines starts search for agency
12 May 2011 | by Sara Kimberley
. These include twentysix, Watson Phillips Norman and Tequila\London. Last year, the brand appointed the eCRM ...
Tetley tea folk in comeback
29 Jun 2010 | by Gemma Charles
, Sydney, Archie and Clarence used to be a mainstay of Tetley's advertising in ads such as this from ...
Helen Edwards on Branding: Always question the 'facts'
02 Jun 2010 | by Helen Edwards
incomplete. One never achieves the understanding; one achieves an understanding.' - Professor Norman Denzin. ...
Trading Places (28 May): This week's people moves in advertising, marketing and media
28 May 2010 | by Staff
in an ongoing strategy review at ITV instigated by chairman Archie Norman and chief executive Adam Crozier ...
Brand Health Check: I Can't Believe It's Not Butter
02 Nov 2009 | by Amy Golding
the perception of quality. Be brave again. Flex the brand archi-tecture, do something different and become ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
