Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
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Focus: Marketing Comms - The faces behind the brand names
16 May 1997 | by DANNY ROGERS
such as Interbrand now talk of different brand strategies - or architectures - that organisations can adopt ... to an endorsed brand architecture where a company aims to add the higher values of the corporate brand ... Post-It brand. Interbrand s Mottram refers to food giant Nestle as having a hybrid architecture ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
