When it comes to the bottom line, it's knowing the biz v. giving good buzz
31 Mar 2005 | by Carl Anderson, Doremus
Yorker, Scientific American and Vanity Fair or general interest pubs such as Food Wine, Architectural ...
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Designing IT for business
08 Jul 2003 | by Jürgen Laartz, Eric Monnoyer, and Alexander Scherdin
's IT architecture. Article from Mckinsey Quaterly....their IT architecture by grouping increasingly complex systems into domains sets of applications and databases that have ... of cooked spaghetti, with thousands of applications and databases dispersed across the architecture ... their IT architecture, making it more flexible and cost-effective, but also bridge the gulf between IT and business ...
Close-Up: Is the 'R' word of 2010 likely to be recovery rather than recession?
15 Jan 2010
architectural models of the advertising industry crumble. Our structures now need to be designed ...
Businesses look to mobile solutions for their sales forces
03 Mar 2008 | by Frost & Sullivan
by customers for industry standard architectures such as service oriented architecture (SOA), the use of architecture standards such as J2EE and NET paralleled by the expanding support for a vibrant partner ...
Sony Ericsson slips into the red ahead of rebrand
20 Jan 2012 | by Matthew Chapman
with "brand strategy, architecture and guidelines" as it evolves its Xperia smartphone brand and makes ...
Creating business advantage in the information age
01 Mar 2002 | by Applegate and Mcfarlan
Airport Baggage-Handling System (A) 3. Cisco Systems Architecture: ERP and Web-Enabled IT 4. General ...
Adwatch (Nov 23) - Top 20 recall: Babybel
23 Nov 2011 | by Al Young, Executive creative director, Inferno
applies in our business. Like architecture, advertising is now everywhere you look. So while we ...
Broadcast TV and Broadband Video: Collision and Disruption
29 Mar 2005 | by Stephen Griffiths
Main Findings P2P marks a radical shift in the architecture and availability of broadcast video assets, and severely reduces competitive entry barriers for video distribution. Using P2P networks, both video creators/producers (that create and fund content) and content packagers (that ...
Rethinking the pharmaceutical marketing model
04 Feb 2005 | by John Singer
pharmaceutical branding architecture can be defined in terms of product or personality; that most drugs give up ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
