Helen Edwards on Branding: A prince among marketers
24 Aug 2010 | by Helen Edwards
to have run roughshod over the commercial interests of others to ensure his own architectural tastes ...
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Everything Everywhere readies high street stores
10 Feb 2011 | by Sara Kimberley
customers a visual and interactive experience with clean and simple architectural design. Posters and point ...
Profile: Global view, local focus
14 Sep 2010 | by John Reynolds
. His marketing life began at ERCO, an architectural lightening company, which counts the Louvre ...
Polish beer Okocim beer in overhaul
31 Mar 2009 | by Staff
a full set of brand architecture, including branded glasses, parasols and fridges. The beer, which ...
Sony Ericsson marketing boss Hilton exits amid relaunch
14 Feb 2012 | by Matthew Chapman
branding consultancy The Gild to assist with "brand strategy, architecture and guidelines" as it evolves ...
BMW unveils plans for floating Olympic showroom
13 Feb 2012 | by John Reynolds
BMW is providing 4,000 vehicles to transport athletes and officials during this year's Olympics. The 800sqm two-storey venue will be positioned on columns above the Waterworks river, situated between the Olympic Stadium and the Aquatics Centre. The British architecture firm Serie won the competition ...
Apple sues Google smartphone maker HTC
03 Mar 2010 | by Sara Kimberley
patents relating to the iPhone's user interface, underlying architecture and hardware. Apple's chief ...
British Gas hands Generation Green account to Crayon
15 Sep 2009 | by Joe Thomas
on reducing environmental impact. The initial brief is to review branding and site architecture and drive ...
Sony Ericsson slips into the red ahead of rebrand
20 Jan 2012 | by Matthew Chapman
with "brand strategy, architecture and guidelines" as it evolves its Xperia smartphone brand and makes ...
Tesco Finest range tops own-label preferences
28 Sep 2011 | by Ariane Osman
, but also the re-energised and sophisticated brand architecture from retailers'. More than half of those ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
