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Computer chip manufacturer Intel has reorganised its in-house department and promoted Catriona Jamieson to replace Gail Hall as UK PR manager. Hall last month transferred to Intel s Munich office to take up the new role of manager, Intel architecture PR programmes Europe, leading a team ...
such as Interbrand now talk of different brand strategies - or architectures - that organisations can adopt ... to an endorsed brand architecture where a company aims to add the higher values of the corporate brand ... Post-It brand. Interbrand s Mottram refers to food giant Nestle as having a hybrid architecture ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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