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Wallpaper signs Jaguar as sponsor of its Design Awards

Wallpaper said this year's awards, being held at the Hayward Gallery tonight, aim to celebrate and congratulate the year's highest design achievers, whether it is extraordinary architecture, brilliant product ... and Japanese designer Naoto Fukasawa, and covers various categories including architecture, domestic design ...

Mark Ritson on Branding: Toyota's structural flaw

. Once one of its main advantages, Toyota's brand architecture is about to become its biggest strategic ... of Toyota's success and GM's decline, becomes apparent. Every brand architecture, however, has strengths ... to demonstrate the impact of brand architecture on automotive sales. Then, Audi was struggling with in its ...

BMW unveils plans for floating Olympic showroom

BMW is providing 4,000 vehicles to transport athletes and officials during this year's Olympics. The 800sqm two-storey venue will be positioned on columns above the Waterworks river, situated between the Olympic Stadium and the Aquatics Centre. The British architecture firm Serie won the competition ...

Ford Fiesta ad uses modern design to target women

flick between images from fashion, art, architecture design, and finally join to create the image ...

Proton Cars and N&C scoop top Creative East Awards

Group Best Broadcast Production Living with half a brain - Granada Best Architecture Design ...

Welcome Break rolls out identity revamp

of the city's architecture, and Gordano services on the M5 -- on the route to Devon -- features beach imagery ...

Close-Up: Why Skoda Puzzle takes TV idents to a whole new level

was to bring in the UK office of Google to help us scope out the campaign architecture using its products ...

Mark Ritson on Branding: the Aston Martin Cygnet is a brand abomination

of brands architecture to share the excessive CO2 production of their sports cars across a range of smaller ...

Mark Ritson on Branding: Ford's clarity of focus

relatively new invention, Ford enjoyed that most focused and parsimonious of brand architectures - a branded ...

Reinventing marketing: We need to rediscover the real meaning of brand trust

to design 'choice architectures' which lead consumers to the right brand purchase without their even being ...

 

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