Sony Ericsson marketing boss Hilton exits amid relaunch
14 Feb 2012 | by Matthew Chapman
branding consultancy The Gild to assist with "brand strategy, architecture and guidelines" as it evolves ...
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Why we're loving ... Sam Bompas and Harry Parr, food architects
10 May 2012
How They say: "We got into working with architectural techniques and technologies by necessity. We ... to explore the interrelationship between food and architecture. We've worked with Fairtrade building ... favourite food architecture is ... The Cuccagna monuments made in 18th-century Naples. These were vast ...
BMW unveils plans for floating Olympic showroom
13 Feb 2012 | by John Reynolds
BMW is providing 4,000 vehicles to transport athletes and officials during this year's Olympics. The 800sqm two-storey venue will be positioned on columns above the Waterworks river, situated between the Olympic Stadium and the Aquatics Centre. The British architecture firm Serie won the competition ...
Sony Ericsson slips into the red ahead of rebrand
20 Jan 2012 | by Matthew Chapman
with "brand strategy, architecture and guidelines" as it evolves its Xperia smartphone brand and makes ...
Yahoo confirms PayPal's Scott Thompson as new CEO
04 Jan 2012 | by Sara Kimberley
, overseeing information technology, product development and architecture for PayPal. Prior to PayPal ...
Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
language of abstraction, and depict it with graphic symbolism. Something we call 'architecture ... that marketers and their agencies could do worse than follow. If you need to undertake a brand architecture ...
The history of advertising in quite a few objects: 28 David Ogilvy's chateau
02 Feb 2012
and its architecture. His only worry was when the left-wing Francois Mitterand was elected president ...
The Jupiter Drawing Room
10 Apr 2012 | by Kevan Aspoas, The Jupiter Drawing Room
, storytelling and architecture. Symbols and myths are second nature, metaphors are common, images and stories ... produced the continent's highest-value single painting; Francis Kere's architecture in Burkina Faso ...
Think BR: What creative businesses can learn from John Lewis
15 May 2012 | by Campbell McDonald
by their staff. Examples exist in a range of sectors including design, architecture, professional services ...
Think BR: Shrink your audience and grow loyalty
04 Apr 2012 | by Mike Spicer
for architecture - take a look at Honest Buildings . All in all, this rise of the niche social network removes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
