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LONDON - Arena BLM has negotiated a sponsorship deal between travel agency Thomas Cook's Foreign...Foreign Exchange service, which is a fundamental product within our portfolio." Pippa Glucklich, Arena BLM's managing director, said: "The Colour of Money concept and audience is a perfect fit for Thomas ...
International, has been confirmed by its three senior partner agencies BLM, Horizon Media and Cossette Media....media planning and buying networks. BLM's chairman Nick Lockett takes the position of chairman ... path into the global media arena for years. Delagrave added: "Our clients are demanding ...
LONDON - BLM has diversified its media billings with the acquisition of Red Media, an independent...Steve Booth, BLM chief executive, said: "Red is a perfect strategic fit and signals the first move in our strategy to double the size of BLM in two years." Senior Red staff, including managing director ... capability would boost returns for BLM clients, which include T-Mobile, Inchcape, Invesco and Domino's Pizza ...
LONDON – BLM is launching a sports marketing division, BLM Sports Marketing, to be headed up...of BLM Sports Marketing, was formerly business development director at M&C Saatchi Sponsorship alongside ... channels." The new agency will also work with existing BLM clients to find ways of bringing sport into the communications mix. BLM's chief operating officer Charlie Makin added: "Sport needs to treated as a serious ...
LONDON – BLM has picked up the £3m media account for Lastminute.com, following an eight-way pitch....BLM won the business after a shootout against Naked, OMD, Vizeum, Manning Gottlieb Media, Carat, Smarter and incumbent PHD's Rocket. BLM will work on media planning and buying while Banc has been hired ... 's use of media. "BLM understood our brand and corporate values. It will offer fresh thinking, strong ...
LONDON - BLM has retained its £7m Pathe account after a four-way pitch also involving Universal..., marketing manager, with the help of the AAR. The BLM team was led by Henry Daglish, BLM group business director, and Laura Langthorne, account manager. Paul van Barthold, BLM chief operating officer, said ... forward BLM is committed to integrating digital campaigns with Pathe s traditional heartland media. We re ...
LONDON - Independent media agency BLM has beefed up its search marketing operation by hiring former...Search optimisation agency KWord will become part of BLM Quantum, BLM's digital arm. Krichefski ... and reports to Dan Clays. He is charged with building a dedicated search function, but will also advice BLM ... worked on include Travelocity, Best Foods, Clarks and Citroen. The deal follows BLM's acquisition ...
LONDON - BLM has unveiled its first campaign for Pathe since it retained the film distributor's £7m...as France s answer to Shakespeare in Love . BLM has planned TV, press, outdoor and online activity ... press campaign covering quality papers and magazines, and BLM struck a deal with The Guardian to write a ... . Henry Daglish, business director at BLM, said: It s a fantastic example of the relationship between BLM ...
LONDON - Subscription broadcaster Setanta Sports has hired media buying agency BLM Media to create...BLM Media s global arm, Columbus Media, has put together an online, outdoor and print campaign ... .com.us , as well as via posters in Antipodean bars in London. Henry Daglish, BLM Media director, said: Rather ... that targets Australians visiting websites back home and their own national titles. Setanta appointed BLM ...
LONDON - Media agency BLM has undergone a restructure to give a central role to its business...in which its specialist agency BLM Quantum has become the second largest independent. The investment has ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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