SAS moves into real-time bidding arena
23 Feb 2012 | by Daniel Farey-Jones
Business analytics software company SAS has acquired ad server technology company AiMatch in a bid to provide ad inventory optimisation to online publishers.
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Havas media agency Arena Media has transferred its outdoor planning and buying account to Aegis...-based MediaVest to move its outdoor planning and buying to Posterscope from Kinetic. Arena BLM ... BLM to Arena Media to tie it closer to the rest of its network. BLM Media was founded 20-years ago ... . In November 2010 Arena Media retained the 12m Thomas Cook media planning and buying business , beating Aegis ...
Business analytics software company SAS has acquired ad server technology company AiMatch in a bid to provide ad inventory optimisation to online publishers.
Havas-owned Arena Media has hired Justin Gibbons, the founding partner of Work Research, as head..., will be responsible for integrating behavioural economics into the Arena Media planning process. Gibbons, who has previously worked for Arena as a consultant, will report to Sarah Heyworth, Arena's head of planning ... forward to being part of Arena as we take the lead in this important area". Gibbons founded Work ...
trading policy. Allison Mckelvie, planner and buyer at Arena BLM, said: "The group is very bullish ...
to research on behalf of Eurolab, the international alliance of independent media agencies led by the UK's BLM.
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around 100 jobs and making it the largest recruiter in the arena.
The dramatic rise in digital marketing has confirmed that the online arena will only grow...knee-jerk reactions into the online arena, and analyse their results properly, we ll start to see more ...
Services for £1.8m, in an attempt to strengthen its hold on the digital marketing arena.
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