Veet enters male grooming arena
17 Nov 2004
Veet is looking at targeting the UK male grooming market for the first time with a hair removal product.
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King of Shaves awards media business to BLM
20 Nov 2003
King of Shaves has awarded its £1m media planning and buying business to BLM. The shaving accessory
Adam & Eve readies campaign for opening of upscale shopping centre Westfield London
01 Sep 2008 | by Jemima Bokaie
drive will launch next year when the campaign will be extended to target high-spending tourists. Arena BLM, the media agency bought by Havas in January, has set up its first stand-alone press department ...
Dollond & Aitchison hands £6m media account to BLM
10 Dec 2007 | by Daniel Farey-Jones
LONDON - High-street optician Dollond & Aitchison has appointed BLM to handle its £6m media...BLM won the account in a competitive pitch against MPG and the incumbent. It covers all media activity, including digital. Alison Portes, marketing director of Dollond Aitchison, said: BLM ... strategic officer at BLM, said: We are delighted to have won such a prestigious brand in a very competitive ...
Ultimo to enter FMCG arena with beauty line
30 Nov 2011 | by Sarah Shearman
Lingerie brand Ultimo is making its first foray into FMCG products with the launch of a branded beauty range.
Simple makes debut in anti-ageing arena
01 Feb 2006 | by Joanna Bowery
Health and beauty firm Accantia is entering the burgeoning anti-ageing market with a range of products aimed at the over-30s.
Garnier to enter skin lotion arena with Body brand
24 Jan 2002
L'Oreal-owned Garnier is to make its debut in the body lotion market with a brand called Body. The launch, in March, will be supported by a multi-million pound advertising campaign. Garnier aims to steal market share from Lever Brother's Vaseline brand and Beiersdorf-owned Nivea....
THIS WEEK: Safeway jumps into price-cutting arena
11 Jan 1995
Safeway is kicking off the new year with a price-cutting campaign that puts value back at the top of its marketing agenda.
BLM wins pounds 5m task to relaunch Biro Bic and build UK brand
26 Feb 1999 | by CLAIRE BEALE
Booth Lockett Makin has scooped the pounds 5 million task to relaunch Biro Bic in the UK as part of a new marketing drive to create a more coherent corporate brand. BLM will now take on all media planning and buying for the entire Bic portfolio, which includes razors, lighters, stationery ...
Body Shop re-enters e-commerce arena after four years
18 Oct 2004 | by Joe Lepper,
LONDON - The Body Shop has entered the online retail market for the first time since a joint venture with Japanese internet investor Softbank failed four years ago.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
