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LONDON - BLM has diversified its media billings with the acquisition of Red Media, an independent...Steve Booth, BLM chief executive, said: "Red is a perfect strategic fit and signals the first move in our strategy to double the size of BLM in two years." Senior Red staff, including managing director ... capability would boost returns for BLM clients, which include T-Mobile, Inchcape, Invesco and Domino's Pizza ...
with Birmingham's NEC Arena....Each year more than 1m consumers pass through the arena, which will be given a new look as a ... Arena this autumn. Building work begins in September on state-of-the-art entertainment areas ... 's products. It's about how the brand makes a consumer feel. Our relationship with The NEC Arena brings us ...
LONDON - BLM has booked film distributor Pathe as the first advertiser to exploit Channel 4's...to their handset. Caroline Binfield, head of TV at BLM, said: "BLM Media sees uniting traditional media ... respond to targeted messages." BLM has booked airtime on Channel 4, Five, Sky, E4 and IDS channels ...
LONDON - BLM has planned and bought a £1.4m campaign to support the opening of Pathe's new horror...and stuck in the water at the mercy of sharks. BLM has mixed TV and outdoor exposure with online ... . Greenroom handled the creative for the campaign. Henry Daglish, business director at BLM, said: "Pathe ...
LONDON - Shares in racecourse owner Arena Leisure resumed trading in London yesterday, following...Arena's shares were suspended on June 14 pending an announcement about the future of talks with the British Horseracing Board. In afternoon trading yesterday (June 26), they opened at 92.5p but slid 10 ... comprises BSkyB, Channel 4 and Arena -- finishing off Carlton Communications rival bid. The deal has been ...
LONDON - Bookmaker William Hill is to take its first steps into a traditionally female-dominated market by creating williamhillbingo.com, launched and marketed by full-service agency Prego.
LONDON - Apple finalised its intention of entering the mobile market with the launch of the iPhone last night, which brings together elements of the iPod, mobile phone, digital camera and wi-fi internet access.
LONDON - Five will kick off its launch into digital and video-on-demand with its hit American import 'CSI: Crime Scene Investigation' taking centre stage on new digital channel Five US.
means "surely win" in Japanese. UK Silvers were picked up by Arena BLM for Westfield ("Grazia inside ...
LONDON - Dennis Publishing has appointed BLM and Flint for the launch of Poker Player, its first...The media strategy is to use 30-second interactive TV ads placed in poker programming on channels, such as Challenge, sold by IDS. The interactivity will allow the audience to sample the magazine and request three free issues. Phil Harper, account manager at BLM, said: "Getting the magazine in front ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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