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HOTLINE: BLM Media wins Tele2 account

BLM Media has won the media account for Tele2, the Swedish low-cost telephone call provider

Birmingham NEC to rebrand as LG Arena

with Birmingham's NEC Arena....Each year more than 1m consumers pass through the arena, which will be given a new look as a ... Arena this autumn. Building work begins in September on state-of-the-art entertainment areas ... 's products. It's about how the brand makes a consumer feel. Our relationship with The NEC Arena brings us ...

Hotwire throws hat into digital arena

Hotwire has launched a specialist digital agency in a bid to attract new clients in the retail and media sectors.

BLM Quantum picks up 118 118's online media account

The Number, the operator of the 118 118 information service, has hired BLM Quantum to handle its...strategy agency. BLM Quantum was appointed following a series of presentations to 118 118 on a strategy ... creative agency (Campaign, 23 May) but has opted to appoint BLM Quantum instead to place a focus on a media ...

NEWS IN BRIEF: Novell enters sports sponsorship arena

Novell, the software company, has entered the sports sponsorship arena with a deal to sponsor the US ice-skating team at this year's Winter Olympics. European marketing director Jan Jimark said if successful Novell would look to pursue similar deals in Europe. ...

BT targets families in return to mobile arena

in the autumn. The telecoms company left the mobile telephony arena two years ago with the disposal of BT ...

The Week: Media News - MTV enters gaming arena

MTV Networks, which is owned by Viacom, is to invest more than $500 million (£250 million) in video games based on its music brands. The company is looking at launching online and mobile games, media and editorial content for serious gamers, and console and handheld games. Analysts warned that the strategy...

Tesco plans foray into home telecoms arena

Tesco is to enter the domestic telecoms market this summer under the brand name Tesco Talk, and is preparing to back the launch with a seven-figure marketing spend.

UAE telco uses Bell Pottinger as rival enters arena

ABU DHABI: The United Arab Emirates' main telecoms player has taken on its first agency as it faces competition for the first time.

CAMPAIGN-I: Dixons deal brings online game brand into the retail arena

Dixons has taken a 12.5 per cent stake in Gameplay, the online gaming brand, which is worth pounds 14.7 million. The portal is already available on the web, most of the digital TV platforms and WAP.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.