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LONDON - 118 118 has shortlisted ZenithOptimedia, Mediaedge:cia and the incumbents, Arena BLM...The pitch, which is being handled by Oystercatchers, kicked off in February. The account is currently split between OMD UK, which handles the offline account, and the specialist digital arm of Arena BLM, BLM Quantum, which was appointed last year to handle the online business. In January this year ...
The Publicis-owned agency beat Mediaedge:cia and the incumbents, Arena BLM and OMD, to the account. The business was previously split between OMD UK, which handled the offline account, and the specialist digital arm of Arena BLM, BLM Quantum, which was appointed last year to handle the online business ...
handled the offline account, and the specialist digital arm of Arena BLM, BLM Quantum. Both incumbent ...
unspecified campaigns for O2. Arena BLM will continue to handle media. Be Broadband launched in 2005 ...
business to BLM, following a four-way pitch....BLM won the business after a shootout against incumbent Zed Media, Carat and MindShare. The media appointment comes ahead of a major marketing activity planned for the UK in 2004. Incumbent Zed ... . Tele2 and BLM were unavailable for comment. BLM's win follows its victory on the King of Shaves media ...
LONDON - BLM Quantum is to run a mobile marketing campaign on the O2 network for the forthcoming UK...a BLM Quantum-created WAP site offering downloadable rich-media content and display ads on the O2 network. According to BLM Quantum, around five million O2 customers are able to access the Eastern ... of Violence . Gavin Reeder, head of strategy at BLM Quantum, said: The potential for mobile marketing ...
Novell, the software company, has entered the sports sponsorship arena with a deal to sponsor the US ice-skating team at this year's Winter Olympics. European marketing director Jan Jimark said if successful Novell would look to pursue similar deals in Europe. ...
LONDON - Apple finalised its intention of entering the mobile market with the launch of the iPhone last night, which brings together elements of the iPod, mobile phone, digital camera and wi-fi internet access.
LONDON – BSkyB is poised to take over broadband services group Easynet for £150m as early as this week, sending the ISP's shares soaring, as it gets ready to compete with newly merged cable rival NTL/Telewest.
Dixons has taken a 12.5 per cent stake in Gameplay, the online gaming brand, which is worth pounds 14.7 million. The portal is already available on the web, most of the digital TV platforms and WAP.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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