Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
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Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
For the duration of the 2012 Games, the International Olympic Committee will enforce what it calls a "clean stadia policy". This means that inside any arena in which an Olympic event takes place, there will be no corporate branding. In the specially commissioned complex at Stratford, this has been straightforward ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
