Lurpak and Observer Food Monthly magazine in year-long deal
20 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The Observer Food Monthly magazine has agreed a year-long media partnership with Arla butter brand
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the improved Flora range as rival Lurpak, owned by Arla foods, launched a 10m ad campaign aligning itself ...
The Observer Food Monthly magazine has agreed a year-long media partnership with Arla butter brand
-skimmed milk) and Shock (a flavoured milk range). It competes with other milk brands such as Arla ...
. Simon Stevens, senior vice-president at Arla Foods, said: "Lurpak Lightest is our biggest product launch ...
Saatchi Saatchi first picked up the global advertising business in February last year after a pitch against Wieden Kennedy. Lurpak, which is owned by Arla, is currently available in more than 75 countries including the US, Venezuela, South Africa, Israel and China. However, its biggest ...
Micklethwaite, who was head of brand strategy at the supermarket chain, has returned to Arla Foods, which owns the Lurpak and Anchor brands, having left the company to join Morrisons in June . His previous role at Arla was vice-president of marketing, but Micklethwaite has rejoined in the more senior ...
include InBev Arla Foods, British Gas. www.outsideline.co.uk We are Social Founded 2008. Privately ...
. Arla Foods owns Lurpak and Anchor, while Unilever's portfolio includes Flora and I Can't Believe It ...
The Marquis de Castello is the frontman in Mother's pan-European launch campaign for Arla Food
million) and Arla Foods ( 30 million). Its best two account wins proved to be the consolidated Disneyland ...