Lurpak and Observer Food Monthly magazine in year-long deal
20 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The Observer Food Monthly magazine has agreed a year-long media partnership with Arla butter brand
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Unilever follows Lurpak with £10m Flora push
23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
the improved Flora range as rival Lurpak, owned by Arla foods, launched a 10m ad campaign aligning itself ...
Müller buys leading position in milk market
17 Jan 2012 | by John Reynolds
-skimmed milk) and Shock (a flavoured milk range). It competes with other milk brands such as Arla ...
Lurpak readies £10m product launch
13 Jan 2012 | by Sara Kimberley
. Simon Stevens, senior vice-president at Arla Foods, said: "Lurpak Lightest is our biggest product launch ...
Lurpak shifts global ad account into Wieden & Kennedy
25 Nov 2011 | by Anne Cassidy
Saatchi Saatchi first picked up the global advertising business in February last year after a pitch against Wieden Kennedy. Lurpak, which is owned by Arla, is currently available in more than 75 countries including the US, Venezuela, South Africa, Israel and China. However, its biggest ...
Morrisons own-brand push hit by departure of marketer Micklethwaite
23 Nov 2011 | by Gemma Charles
Micklethwaite, who was head of brand strategy at the supermarket chain, has returned to Arla Foods, which owns the Lurpak and Anchor brands, having left the company to join Morrisons in June . His previous role at Arla was vice-president of marketing, but Micklethwaite has rejoined in the more senior ...
Digital Leagues 2011
26 Oct 2011 | by Kim Benjamin
include InBev Arla Foods, British Gas. www.outsideline.co.uk We are Social Founded 2008. Privately ...
Sector Insight: Yellow fats and edible oils
12 Oct 2011 | by Jane Bainbridge
. Arla Foods owns Lurpak and Anchor, while Unilever's portfolio includes Flora and I Can't Believe It ...
Castello 'the House of Castello' by Mother
07 Oct 2011
The Marquis de Castello is the frontman in Mother's pan-European launch campaign for Arla Food
School Reports 2011: Carat
05 Sep 2011 | by Staff
million) and Arla Foods ( 30 million). Its best two account wins proved to be the consolidated Disneyland ...
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