People moves: Arla Foods
05 May 2005
Hanne Sondergaard, Arla Foods' UK marketing director, has been promoted to the board as executive
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CAREERS: Company CV - Arla
26 Sep 2002
Arla Foods is one of the world's foremost dairy companies and is a leading supplier of milk...in to eight divisions: Denmark, Sweden, UK, Europe, Production, Overseas, Ingredients, and Members. Arla ... company Arla and the Danish company MD Foods. The two companies had found growth within their domestic markets to be no longer possible, and sought to find foreign partners. Arla had been formed through a ...
Arla Foods reviews product strategy
27 May 2005 | by Donna Werbner
Dairy producer Arla Foods has put its PR account for Lurpak, Anchor and Cravendale up for grabs....variants'. Arla is also planning to boost awareness of its low-fat dairy range, following its launch ... agencies pitching for the account. The review is being led by Arla Foods media and communications ... 'continues to meet its brand objectives'. The pitch follows the promotion of Arla Foods head of corporate ...
CAREERS: Company CV - Arla Foods
06 Nov 2003
Arla Foods is one of the world's leading dairy companies and is also a leading supplier of milk...Arla trades in 120 countries, with production facilities in Denmark, the UK, Brazil, Saudi Arabia ... Webb & Co, which Arla acquired in November last year. Arla Foods brands include: Lurpak, Anchor, Gulp ... Company Denmark was established. In 1975, a restructuring in Sweden led to the formation of Arla ...
HOTLINE: Arla Foods shortlists agencies
04 Apr 2003
Arla Foods, the parent of Anchor butter brands, has shortlisted Clemmow Hornby Inge, BMP DDB and M
Arla adds brand to milk portfolio
04 Apr 2007
Arla Foods is launching a milk brand to bolster its position in the dairy category....Packaging for the Arla Milk range, designed by Blue Marlin, will clearly flag up the fat content of each variant. The brand joins Cravendale and Lactofree in Arla's branded milk portfolio. Separately ... to comment on the launch. Arla did not return calls. ...
Arla calls pan-European media review
09 Apr 2010 | by Daniel Farey-Jones
LONDON - Arla Foods has called a review of its media planning and buying across Europe...The pitch will cover media planning and buying activity for Arla's six key dairy brands in the UK including Anchor, Cravendale, Lurpak, Lactofree, Apetina and Castello in addition to Arla's leading dairy ... with Arla Foods UK's current advertising agencies, which include Wieden and Kennedy, CHI and Partners ...
Arla calls pan-European media review
09 Apr 2010 | by Daniel Farey-Jones
LONDON - Arla Foods has called a review of its media planning and buying across Europe...The pitch will cover media planning and buying activity for Arla's six key dairy brands in the UK including Anchor, Cravendale, Lurpak, Lactofree, Apetina and Castello in addition to Arla's leading dairy ... with Arla Foods UK's current advertising agencies, which include Wieden and Kennedy, CHI and Partners ...
Arla calls in JCPR for dairy range
06 Oct 2005
Arla Foods has brought in Jackie Cooper PR to handle campaigns for brands including Lurpak, Anchor...JCPR beat incumbent Staniforth, Kaizo and Porter Novelli to scoop the account, worth around £500,000 a year in fees. 'Work is under way for the pre-Christmas relaunch of Rosenberg blue cheese and a new Lurpak variant,' said board account director Kim Holliday. She said Arla would target schools ...
Arla Foods hit by Muslim backlash
05 Apr 2006
Danish-Swedish dairy producer Arla Foods is suffering following a two-month boycott of its products...than £4000. However, Finn Hansen, executive director at Arla, has said that there are 'positive ...
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