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Lurpak readies £10m product launch

. Simon Stevens, senior vice-president at Arla Foods, said: "Lurpak Lightest is our biggest product launch ...

Castello 'the House of Castello' by Mother

The Marquis de Castello is the frontman in Mother's pan-European launch campaign for Arla Food

Dramatic Lurpak ad targets food choices

Arla Foods brand Lurpak has launched a dramatic TV ad by Wieden + Kennedy as part of its 'Good Food.... Thryth Jarvis, senior brand manager at Arla Foods said: "We want to stop people, make them consider ...

Cravendale and Lurpack get W&K TV treatment for £12m push

-fareast-language:#0400; mso-bidi-language:#0400;} The TV ad for Arla Foods-owned Lurpak, which breaks ...

Lurpak 'pie' by Wieden & Kennedy

Arla Foods' is launching a £12m campaign for its Lurpak brand through Wieden & Kennedy.

Lactofree 'flatmate and doorstep' by Wieden & Kennedy

Arla Food's Lactofree has launched a new campaign created by recently appointed creative agency

"Racist" Cravendale ads escape ban

as racist. Arla Foods, the manufacturer of Cravendale, said the cows in the ads were used as a metaphor ...

Anchor 'buttercup test' by CHI & Partners

Arla Foods is repositioning Anchor as a free-range product and backing it with a 3m TV campaign. Created by CHI, the execution is designed to spark people s emotions of the classic buttercup test work from yesteryear, while also highlighting the new product positioning to customers. It begins with a ...

Anchor cow takes Steve McQueen Great Escape role

, Anchor brand manager, Arla Foods Brief Communicate that Anchor is the free-range butter brand ...

 

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