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Lurpak readies £10m product launch

. Simon Stevens, senior vice-president at Arla Foods, said: "Lurpak Lightest is our biggest product launch ...

Castello 'the House of Castello' by Mother

The Marquis de Castello is the frontman in Mother's pan-European launch campaign for Arla Food

The Work: Private View

: Thryth Jarvis, senior brand manager, Lurpak (Arla Foods) Brief: Inspire people to make better food ...

Dramatic Lurpak ad targets food choices

Arla Foods brand Lurpak has launched a dramatic TV ad by Wieden + Kennedy as part of its 'Good Food.... Thryth Jarvis, senior brand manager at Arla Foods said: "We want to stop people, make them consider ...

Branding Agency of the Year: The Partners

included Danone, Nestle, Colgate-Palmolive, Arla Foods and Kimberly-Clark, helped boost turnover by 18 ...

Mother wins global Castello cheese job

LONDON - Mother has scooped the global ad account for the Arla-owned cheese brand Castello....The agency secured the business and a position on the Arla roster following a pitch against three ... in social moments. Arla s decision to appoint an agency to the global advertising business comes amid plans ... the Costello name. Some of the cheeses in Arla s premium portfolio will be retained as sub-brands in order ...

Anchor to highlight its 125-year heritage in latest TV ad

. Arla Foods called a review of its media planning and buying across Europe earlier this month, inviting ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.