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-skimmed milk) and Shock (a flavoured milk range). It competes with other milk brands such as Arla ...
Micklethwaite, who was head of brand strategy at the supermarket chain, has returned to Arla Foods, which owns the Lurpak and Anchor brands, having left the company to join Morrisons in June . His previous role at Arla was vice-president of marketing, but Micklethwaite has rejoined in the more senior ...
Arla Foods, the maker of Anchor butter, is moving into Indian dairy food with the launch of a brand...Savera, which means "new dawn" or "morning" in Hindi, was made by Arla with the help of top Indian ... , along with Indian families in the UK. Belinda Parkinson, future creations manager for Arla, said ... how much the range will be priced at. Arla believes the stocking in mainstream supermarkets ...
UPDATE 27 SEPT - Arla Foods has opted to stay with its media agency Carat following a review...and rejected any speculative offers. The account includes media planning and buying for Arla's core dairy ... , Arla spent 14m on media for the year ending 31 July 2010 according to Nielsen. However, today (27 ... not affect relationships with Arla Foods UK's current advertising agencies, which include Wieden Kennedy ...
Arla Foods has shortlisted incumbent Carat, MediaCom and Mediaedge:cia to compete for its pan...control of the account in January 2011. The account covers media-planning and buying activity for Arla ... , in addition to Arla's leading dairy brands in Europe. The pitch does not affect relationships with Arla Foods ... account for Castello and a position on the Arla roster, following a pitch against three undisclosed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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