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Arla Foods, the maker of Anchor butter, is moving into Indian dairy food with the launch of a brand...Savera, which means "new dawn" or "morning" in Hindi, was made by Arla with the help of top Indian ... , along with Indian families in the UK. Belinda Parkinson, future creations manager for Arla, said ... how much the range will be priced at. Arla believes the stocking in mainstream supermarkets ...
Morrisons has poached Arla Foods' top marketer, as the supermarket aims to boost sales of its own...Danny Micklethwaite, vice-president of marketing at Arla, has left the dairy company to take up the newly created role of head of development at Morrisons. Micklethwaite, who had been with Arla ... -tier range, supported by a long-running ad campaign. An Arla Foods spokes-woman said the vacant vice ...
Arla Foods, the maker of Anchor butter, is launching a yoghurt targeted specifically at the teenage...The yoghurt, called Arla Squeeze, will be sold in a screw-top pouch, which will mean that consumers can squeeze the product directly into their mouths. Arla, which also makes Cravendale ... at 89p for a 190g pack and will roll-out across major multiples this month (April). Arla Squeeze ...
Campaign: Kids Closer to Nature Client: Arla Foods PR team: Tonic Life Communications Timescale: December 2010 - January 2011 Budget: £25,000 Arla Foods is the parent company of brands such as Cravendale, Lurpak and Anchor. The firm wanted to raise awareness of the Arla brand, which is relatively ...
UPDATE 27 SEPT - Arla Foods has opted to stay with its media agency Carat following a review...and rejected any speculative offers. The account includes media planning and buying for Arla's core dairy ... , Arla spent 14m on media for the year ending 31 July 2010 according to Nielsen. However, today (27 ... not affect relationships with Arla Foods UK's current advertising agencies, which include Wieden Kennedy ...
Arla Foods has shortlisted incumbent Carat, MediaCom and Mediaedge:cia to compete for its pan...control of the account in January 2011. The account covers media-planning and buying activity for Arla ... , in addition to Arla's leading dairy brands in Europe. The pitch does not affect relationships with Arla Foods ... account for Castello and a position on the Arla roster, following a pitch against three undisclosed ...
LONDON - Arla Foods has called a review of its media planning and buying across Europe...The pitch will cover media planning and buying activity for Arla's six key dairy brands in the UK including Anchor, Cravendale, Lurpak, Lactofree, Apetina and Castello in addition to Arla's leading dairy ... with Arla Foods UK's current advertising agencies, which include Wieden and Kennedy, CHI and Partners ...
LONDON - Arla Foods has called a review of its media planning and buying across Europe...The pitch will cover media planning and buying activity for Arla's six key dairy brands in the UK including Anchor, Cravendale, Lurpak, Lactofree, Apetina and Castello in addition to Arla's leading dairy ... with Arla Foods UK's current advertising agencies, which include Wieden and Kennedy, CHI and Partners ...
LONDON - Arla Food's key butter brand, Anchor Butter, is looking to boost sales by repositioning...Arla Foods is supporting the move with a 10m marketing campaign, which will focus on the heritage of the brand. The brand was previously positioned as the 'Freerange Butter Company'. Anchor was overtaken ... " design. Arla Foods says the 10m marketing spend is an uplift from 8m the previous year ...
LONDON - Arla Foods has kicked off a review of the global advertising for its cheese brand Castello...Arla is understood to be approaching both roster and non-roster shops for credentials meetings ... of cheeses, which include white, blue and black variants. While Arla has not run any significant campaigns ... of commission", in relation to the cheese. Last year, Arla conducted several pitches for its brands, including ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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