24 Jun 2011
| by Ben Bold
, vice-president of marketing at Arla , has left the dairy company to take up the newly created role of head of development at Morrisons . Micklethwaite, who had been with Arla for more than a decade ...
01 Dec 2009
| by Jacquie Bowser
LONDON - Design agency Golden has created a new set of brand guidelines for Arla Foods' Lurpak..., brand director of Lurpak, said: "This is an important project for Arla. Lurpak is a premium brand ...
27 Feb 2009
| by Jacquie Bowser
within the FMCG arena -- and particularly with Arla in the past ten years -- but it's always a pleasure ...
25 Feb 2009
| by Nadia Ghani
The ASA said the ad was misleading, ruling the Unilever brand did not have "sufficiently robust evidence" to support the claim that more people preferred Flora Butterly. It launched an investigation after Lurpak manufacturer Arla Foods, and 30 viewers, complained. In the ad, Rhodes conducts taste ...
15 Aug 2008
| by Staff
LONDON - New marketing agency Life has picked up the below-the-line brief from Arla-owned milk
10 Jul 2008
| by Nikki Sandison
A number of leading FMCG companies have already signed up, including Nestle, Unilever, Arla, Kimberly Clark and Birds Eye. The tool, called Self Serve, provides analysis of Sainsbury's till figures overlaid with Nectar customer data direct to clients via an online portal. LMG said that in contrast ...
21 Dec 2007
| by Nikki Sandison
LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time...throughout 2008 focusing on the key health and lifestyle seasons. David Cherrie, brand manager of Arla Foods ...
14 Dec 2007
| by Jennifer Whitehead
for his role as the librarian Giles in Buffy the Vampire Slayer . It is sponsored by Arla Foods ...
20 Sep 2007
| by Jacquie Bowser
The Office of Fair Trading has said the major supermarkets, along with dairy processors Arla, Dairy Crest, Lactalis McLelland, The Cheese Company and Wiseman, engaged in fixing the retail prices of milk, butter and cheese by sharing commercially sensitive information, such as price increases over a two ...
30 May 2007
| by Charlie McCathie
, these relationships deteriorated, and late last week Arla foods stopped its milk supplies, citing payment problems ...