Search results for Arla

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Trading places: this week's people moves

, vice-president of marketing at Arla , has left the dairy company to take up the newly created role of head of development at Morrisons . Micklethwaite, who had been with Arla for more than a decade ...

Golden creates brand guidelines for Lurpak

LONDON - Design agency Golden has created a new set of brand guidelines for Arla Foods' Lurpak..., brand director of Lurpak, said: "This is an important project for Arla. Lurpak is a premium brand ...

BD scoops DMA door drop award for Lurpak campaign

within the FMCG arena -- and particularly with Arla in the past ten years -- but it's always a pleasure ...

ASA axes misleading Gary Rhodes Flora TV campaign

The ASA said the ad was misleading, ruling the Unilever brand did not have "sufficiently robust evidence" to support the claim that more people preferred Flora Butterly. It launched an investigation after Lurpak manufacturer Arla Foods, and 30 viewers, complained. In the ad, Rhodes conducts taste ...

Arla appoints Life on below-the-line Cravendale brief

LONDON - New marketing agency Life has picked up the below-the-line brief from Arla-owned milk

LMG provides Sainsbury's insight with Self Serve tool

A number of leading FMCG companies have already signed up, including Nestle, Unilever, Arla, Kimberly Clark and Birds Eye. The tool, called Self Serve, provides analysis of Sainsbury's till figures overlaid with Nectar customer data direct to clients via an online portal. LMG said that in contrast ...

Arla Foods takes Lactofree brand onto TV

LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time...throughout 2008 focusing on the key health and lifestyle seasons. David Cherrie, brand manager of Arla Foods ...

ITV1's Sold beaten into fourth place in last night's ratings

for his role as the librarian Giles in Buffy the Vampire Slayer . It is sponsored by Arla Foods ...

Supermarkets accused of £270m dairy price fixing

The Office of Fair Trading has said the major supermarkets, along with dairy processors Arla, Dairy Crest, Lactalis McLelland, The Cheese Company and Wiseman, engaged in fixing the retail prices of milk, butter and cheese by sharing commercially sensitive information, such as price increases over a two ...

Kwik Save calls time on a third of its shops

, these relationships deteriorated, and late last week Arla foods stopped its milk supplies, citing payment problems ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.