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Private View: Mick Mahony and Tony Jiang

and Cravendale are probably separate entities in most consumers' minds (they are, indeed, both owned by Arla ...

Castello 'the House of Castello' by Mother

The Marquis de Castello is the frontman in Mother's pan-European launch campaign for Arla Food

Lurpak 'pie' by Wieden & Kennedy

Arla Foods' is launching a £12m campaign for its Lurpak brand through Wieden & Kennedy.

Lactofree 'flatmate and doorstep' by Wieden & Kennedy

Arla Food's Lactofree has launched a new campaign created by recently appointed creative agency

Anchor 'buttercup test' by CHI & Partners

Arla Foods is repositioning Anchor as a free-range product and backing it with a 3m TV campaign. Created by CHI, the execution is designed to spark people s emotions of the classic buttercup test work from yesteryear, while also highlighting the new product positioning to customers. It begins with a ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.