Unilever follows Lurpak with £10m Flora push
23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
the improved Flora range as rival Lurpak, owned by Arla foods, launched a 10m ad campaign aligning itself ...
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Lurpak and Last.Fm launch music selector for cooks
30 Apr 2012 | by Sarah Shearman
Lurpak, the Arla-owned butter brand, has partnered with Last.Fm to create the Foodbeats tool, which
Müller buys leading position in milk market
17 Jan 2012 | by John Reynolds
-skimmed milk) and Shock (a flavoured milk range). It competes with other milk brands such as Arla ...
Morrisons own-brand push hit by departure of marketer Micklethwaite
23 Nov 2011 | by Gemma Charles
Micklethwaite, who was head of brand strategy at the supermarket chain, has returned to Arla Foods, which owns the Lurpak and Anchor brands, having left the company to join Morrisons in June . His previous role at Arla was vice-president of marketing, but Micklethwaite has rejoined in the more senior ...
Digital Leagues 2011
26 Oct 2011 | by Kim Benjamin
include InBev Arla Foods, British Gas. www.outsideline.co.uk We are Social Founded 2008. Privately ...
Sector Insight: Yellow fats and edible oils
12 Oct 2011 | by Jane Bainbridge
. Arla Foods owns Lurpak and Anchor, while Unilever's portfolio includes Flora and I Can't Believe It ...
Arla moves into Indian dairy food
26 Aug 2011 | by John Reynolds
Arla Foods, the maker of Anchor butter, is moving into Indian dairy food with the launch of a brand...Savera, which means "new dawn" or "morning" in Hindi, was made by Arla with the help of top Indian ... , along with Indian families in the UK. Belinda Parkinson, future creations manager for Arla, said ... how much the range will be priced at. Arla believes the stocking in mainstream supermarkets ...
Morrisons launches Beyonce-inspired Diva bouquet
04 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
month, Morrisons poached Arla Foods' top marketer Danny Micklethwaite to take up the newly created ...
Morrisons recruits Arla Foods marketer Danny Micklethwaite
21 Jun 2011 | by Gemma Charles
Morrisons has poached Arla Foods' top marketer, as the supermarket aims to boost sales of its own...Danny Micklethwaite, vice-president of marketing at Arla, has left the dairy company to take up the newly created role of head of development at Morrisons. Micklethwaite, who had been with Arla ... -tier range, supported by a long-running ad campaign. An Arla Foods spokes-woman said the vacant vice ...
Marketing Society Awards for Excellence 2011: Marketing communications
07 Jun 2011
and phenomenal results'. Also shortlisted for Marketing communications: Arla Foods, Anchor Squirty Cream; John ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
